Services: Typeface & Brand Identity
Type: Univeristy project
Year: 2023 - Present
Caso is an ongoing typeface project born from the desire to experiment with display typography.
Caso is a typeface designed to explore the creation of display letters that share no visual similarity yet still work harmoniously as a unified system. Each letter in Caso has its own distinct aesthetic, structure, and weight, allowing for a playful and expressive visual language. Caso is designed within a square format to give a sense of consistency and balance. The project challenges conventional ideas of cohesion in typography, demonstrating that unrelated forms can become a harmonious typeface through contrast, proportion, and spatial alignment.